If you can get people to believe that Scotsmen wear saris, you can get them to believe almost anything.
WOMEN IN SARIS (left), MAN IN KILT (right)
According to recent research into the “illusory truth effect“, it is relatively easy to brainwash people into believing a lie even after they know the truth. This is done simply by repeating the lie endlessly until it erases the truth formerly impressed on their minds. (more…)